“We live in the age of Crisis, there are those who will be resilient and there will be those who will become a stark reminder to those who remain.”

The Crisis Management Centre was established to empower individuals, corporations, industry associations and governments to effectively deal with all aspects of crisis.

We live in the age of crisis. A crisis can hit at any time and because of the power of modern digital media, it can be a national or international story within minutes or hours. We need to be prepared, and able to act quickly, efficiently and within organisational frameworks that will ensure the sustainable future of the organisation and its leadership.

The Crisis Management Centre has been able to pioneer several ground-breaking concepts in the field of crisis management including the “Reputation-Revenue Dynamic”, which is a data-driven, community and communications framework for addressing areas of concern, crisis, and conflict.

Crisis Management Centre Report_The Emperor's New Clothes Through The Lens of Cyber-Social ManipulationThe recent research which culminated in the report titled ‘The Emperor’s New Clothes Through the Lens of Cyber-Social Manipulation – A Communication Analysis of the Chicken Supply Issue’ enabled the Crisis Management Centre to coin the term “Cyber-Social Brute Force Communication Attacks”. It brought together a wide understanding of convergence technologies in the cyber domain and social media battlespace to quantify for the first time how threat actors are unduly influencing both populations and decision-makers on a specific crisis, through coordinated inauthentic behaviour (CIB).

An area of expertise that the Crisis Management Centre continues to take a lead in is the specialised area of understanding the impact of cognitive warfare on the corporate sector, weaponisation of supply chains, and crisis mapping including impact analysis on public listed companies.

The Crisis Management Centre assists individuals, corporations, industry organisations and governments with a wide range of services from strategy development, research, advocacy, pre-crisis training and threat management to mid-crisis management including the all-important crisis communications and stakeholder engagement. Business continuity and post-crisis management have become increasingly important as it allows for the public and those affected to put context on what happened which then enables people to tell the full story in the light of day as the organisation looks to define a new future.

The Crisis Management Centre was founded by Nordin Abdullah, an Australian businessman with over 30 years of experience in Asia. He is also the Founding Chairman of the Malaysia Global Business Forum and the Vice-Chairman of the Malaysia Australia Business Council. Previous honorary positions include Deputy Chairmanships of the World Halal Forum and the Malaysia International Chamber of Commerce and Industry, respectively. An avid sportsman, Nordin still serves on the Malaysian Cricket Association board after holding the post of Vice-President for several years. As a regular Crisis Management Analyst for Bernama TV, he comments on the various crises that emerge on a daily basis.